Where is Chris Farley when you need
him? That's the hit I keep hearing when someone mentions the mayor of
Toronto. Anyone who remembers Farley's comedic genius can crack a
smile at it. A powerful image for the mind's eye: Mayor FarleyFord
rolls on the ground with an abundance of energy not thought possible
for a 300 pound man, before gutturally croaking for more crack.
Despite that image, Ford's support is
rising. The political class keeps asking 'how could this be?' But
some can see the answer plain as day. I think it's time for us to
admit an inescapable truth: we see politics as a farce.
There is a great quote some PR folks
will spout to sound edgy and sage:
"In a closed society where
everybody's guilty, the only crime is getting caught. In a world of
thieves, the only final sin is stupidity." - Hunter S. Thompson.
The mechanics of that quote worked for
spin-masters like a physical law of the universe. Fifteen years ago a
political strategist could devise their plan on a foundation of
closeted skeletons. Entire campaigns have been built around the
strategic release of foul smelling personal dirt. Princes and
Princesses of Darkness alike have milked that concept for
generations.
But something isn't right here. There's
one thing bending the picture frame... Rob Ford is still employed.
There are no masses of pitchforks ousting him from office.
In private, those who work in media and
politics react as most would over this. They display embarrassment,
anger, humour, the full gambit. But there's one other emotion I see
running just under the surface, like a tapeworm shifting after a big
steak. Fear. That rising fear you think you can push to the side, but
just won't go away. To me this fear is as palpable as it would be
among physicists if they discovered the laws of thermodynamics had
changed overnight.
To any politician or journalist,
smoking crack on video -if nothing else- should be enough to force
someone out of their job. Right?
Wrong.
Lights. Camera. Action. These make up
the three walls of reality for the political-media complex. I've
always noted with interest how some old school media types call
interacting with the public 'breaking the fourth wall'.
The fourth wall analogy is perfect for
traditional media, because the wall between the show and the audience
was invisible. Like a force field you couldn't see but was somehow
holding you back. So to me it's no surprise most people haven't
realized the fourth wall no longer exists. How could it when anyone
with a computer is both a viewer and a broadcaster? The 4
th
wall now only exists in our minds.
The new media age has arrived. A silent
revolution is taking place before our eyes. Throughout history we
have seen the various estates of power overthrown. Usually this
involves at least threats of violence if not outright warfare. But
who'd have thought such a revolution could occur simply by giving
people networked computers and tacit decision making power in the
affairs of the media? Certainly not the owners of media companies.
There is no sense in hiding it anymore.
No need to hold these cards close to the chest: the media has been
successfully overthrown in their dominance of the public discourse.
Rob Ford just happened to be the one crazy enough to prove it to us
all completely by accident.
We're now at a point where there is no
single broadcast system that has an audience larger than facebook's
network. There is no news channel that can deliver information as
fast and far as twitter. And there is certainly nothing else
available providing people the power they deserve to direct media
outlets and political parties in their efforts.
For a generation that gets most of its
political news from satire and comedy, this is a watershed moment. It
demonstrates clearly the farce we see politics to be. Telling
pollsters we support Rob Ford is the best possible collective middle
finger Canadians could raise to the power brokers of the world.
Through his mental illness and
illogical action, Rob Ford has shown everyone that the rules of old
media only apply now in so far as a person is willing to follow them.
Yes, despite all odds, Rob Ford is still tweeting. Still engaging
with people. Still displaying good humour in the face of what should
be a career ending scandal. He's starting a youtube show. Your
move, Olivia Chow.
When Justin Trudeau admitted to smoking
pot at a dinner party as a sitting MP, journalists were titillated.
Political allies raised their eyebrows and opponents voiced their
disapproval. But what did the nation do? It applauded his honesty.
Why? What has changed the rules of reality so much for these things
to happen?
By now I hope you know the answer: The
Internet.
Once it became possible to bypass the
mainstream media to engage with voters, the process was complete.
People like to think the new media age
hasn't arrived yet. "It's coming, but main stream media still
dictates the rules." If you think that way, you need to think
again. The largest media outlets now trawl the internet on an hourly
basis for their content. By some estimates we have surpassed an
important point, over half of the
stories generated by media are now produced via online search as
opposed to employing true investigative journalism.
Hunter's gem of wisdom has now been
replaced by theories like The Streisand Effect, where the act of
suppressing information online causes it to spread further. But
researches like myself are beginning to think our understanding of
the Streisand Effect is extremely limited. Indeed, I believe it is
one small piece of a larger puzzle. This story spread far and wide
beyond Canadian borders, just like another of 2013 that involved the
perceived suppression of information. The sexual-assault and suicide
of Rehtaeh Parsons in Halifax, Nova Scotia.
To deny the role of the Parsons story
in the utter trampling the presiding government received in the
subsequent election would be a folly of epic proportions. In both
cases the Streisand Effect was a critical factor in the spreading of
the story. By common sense, both should give us a change in
government.
But Rob Ford's support numbers are
rising.
In the Parsons story, we were dealing
with a government notorious for its closed doors and thinking. In Rob
Ford's case, he's the mayor of a world class major city, and he still
personally returns phone calls. All while allegedly consuming a
variety of dangerous substances at levels capable of slowing a bull
moose mid-charge.
Rob Ford isn't a scandal or a mayor or
an addict. He's a legend. He's become a way of conveying a message.
The politicians who gain support in
this age are the politicians who give people a voice. And while he
may have bumbled into it, Rob Ford is doing just that. Which means
one simple thing: unless you're actually representing the people and
giving us a stake in the affairs of the nation, you may as well be
Rob Ford. He might be a crackhead, but at least he returns our phone
calls.
For a poll whose results will be viewed
around the world, nothing seems to be making a Torontonian feel heard
right now more than saying they support Rob Ford. That feeling trumps
everything else. Even crack addiction.